NAME

Google::Ads::AdWords::v201702::ConversionOptimizerBiddingScheme

DESCRIPTION

Perl data type class for the XML Schema defined complexType ConversionOptimizerBiddingScheme from the namespace https://adwords.google.com/api/adwords/cm/v201702.

This bidding strategy has been deprecated and replaced with {@linkplain TargetCpaBiddingScheme TargetCpa}. After V201601, we no longer allow advertisers to opt into this strategy--{@code ConversionOptimizerBiddingScheme} solely exists so that advertisers can access campaigns that had specified this strategy.</p> <p>Conversion optimizer bidding strategy helps you maximize your return on investment (ROI) by automatically getting you the most possible conversions for your budget. <p class="warning">{@code pricingMode} currently defaults to {@code CLICKS} and cannot be changed.</p> <p>Note that campaigns must meet <a href="https://support.google.com/adwords/answer/2471188#CORequirements"> specific eligibility requirements</a> before they can use the <code>ConversionOptimizer</code> bidding strategy.</p> <p>For more information on conversion optimizer, visit the <a href="https://support.google.com/adwords/answer/2390684" >Conversion Optimizer help center</a>.</p> <span class="constraint AdxEnabled">This is disabled for AdX.</span>

PROPERTIES

The following properties may be accessed using get_PROPERTY / set_PROPERTY methods:

  • pricingMode

  • bidType

METHODS

new

Constructor. The following data structure may be passed to new():

AUTHOR

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