/ 
Google-Ads-AdWords-Client-4.1.0
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/ Google::Ads::AdWords::v201502::TargetRoasBiddingScheme

NAME

Google::Ads::AdWords::v201502::TargetRoasBiddingScheme

DESCRIPTION

Perl data type class for the XML Schema defined complexType TargetRoasBiddingScheme from the namespace https://adwords.google.com/api/adwords/cm/v201502.

Target Roas bidding strategy helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS). For example: If TargetRoas is 1.5, the strategy will create as much revenue as possible while ensuring that every $1.00 of clicks provides $1.50 in conversion value. <p>Note that campaigns must meet <a href="//support.google.com/adwords/bin/answer.py?answer=2471188">specific eligibility requirements</a> before they can use the <code>TargetRoasBiddingScheme</code> bidding strategy. <span class="constraint AdxEnabled">This is disabled for AdX.</span>

PROPERTIES

The following properties may be accessed using get_PROPERTY / set_PROPERTY methods:

  • targetRoas

  • bidCeiling

  • bidFloor

METHODS

new

Constructor. The following data structure may be passed to new():

AUTHOR

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